* Forum interaction – avoid spamming. Rather, interact with others and help users while placing a link to your site in the signature
* Business cards – hand out business cards and ask others to check out the website and services
* Blogger reviews – some bloggers will review a website and place a backlink in the posts
* Article writing – although it is better to keep content on the local site, article directory submissions are a great way to gain a backlink
These few methods can be used to increase PageRank, and they stay within Google’s guidelines, so the website owner can avoid a penalty. PageRank is a historic measure for popularity, so the website will not see gains in the marketing methods until the next update. Google updates the PageRank toolbar a few times a year, so patience is needed when evaluating the link building success.