The beauty of a reseller hosting package is that you have the right to do whatever you would like with your web server resources. This means you’ll be able to create hosting packages of any size, for any price, thus letting you control your precisely profit margins. You can name your packages, and your hosting company, whatever you’d like, and your clientele would have no way of knowing that you are actually purchasing the server resources through another established web host.
You can have your own custom logo within the the hosting account, which would further add to the authenticity of your web hosting account. To take the re-branding of your web hosting business to the next level, you can even redesign your hosting control panel.