Hello friends
1. Cost: The primary advantage of self-mailers is their lower cost. Because they mail on their own, they are cheaper to print, are easier to assemble (no need to match addressee on letter with envelope with reply card), and require less handling (no envelope and lettershop inserting costs).
2. Simplicity: Self-mailers are usually easier to design. A graphic artist does not have to design a mailing envelope, letter and brochure, but instead designs one sheet of paper front and back.
3. Space: Self-mailers are a cost-effective way to present a lot of product photos, graphs, charts and other images.
4. Flexibility: Self-mailers can be as simple as a sheet of stock folded in half or as complicated as a large sheet of stock folded in ingenious ways, with tear off coupon, order form and pre-formed business reply envelope all in one.
Have a great day