Big Business Tips To Surviving a Weak Economy

[Willam Josons]

Hi

If your business is based on advertising revenues of any kind--from big sponsor contracts to Google ad words--count on it diminishing drastically in coming months. Reduced consumer spending means less advertising (I don't care what Digg says), and it sometimes takes a quarter or so for contracts and plans to unwind. What appears to be stable advertising income cannot be counted on.
As the consumer economy slows, most companies will search for additional revenue strategies, which will likely include selling to business if the companies are currently consumer-focused. Get ahead of that curve. One of the biggest and most ominous differences between the 2001 pop and the current crunch is that companies will have an even harder time securing credit today than they did then.

Thanks to