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Baby massage is the ancient practice of applying regular, gentle pressure to a baby's body for their physical, mental and emotional well-being. While baby massage has been practiced for centuries across regions including India, Pakistan and Africa, it was popularized in the West by Vimala Schneider McClure during the 1970s. McClure traveled to India and noted the benefits of infant massage while visiting an orphanage. When she returned to her home in the United States, she wrote about the practice and founded the International Association of Infant Massage.
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