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Objectives: Your objectives should be crystal clear and specifically spelled out, since you’ll use them as a building block for the rest of the implementation plan. For example, let’s assume your startup is a small consulting firm. Your objective should be tough but reachable, and could read something like this:
• Secure office space and be open for business in three months.
• Sign three clients within first three months of operations.
• Sign 10 clients within first year.

The business plan implementation puts theory into practice. If theory and practice do not come together, the plan will remain on the drawing board.

The business plan must be implemented with due regard to deadlines set. The responsibility of each individual involved in the plan must be clearly delineated.

The implementation plan must form an integral part of the business plan. The manager must have a clear idea of the practical impact of his business ideas.The objectives must be clearly and concisely set out, with the planning of key waystages. They must at the same time be realistic, demanding but achievable.