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In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:
• Consumer Market-Directed
• Trade Market-Directed
• Business-to-Business Market-Directed

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.