Social Media Optimisation (SMO) and its importance
Posted: Wed Jun 09, 2010 8:23 am
Social Media Optimisation (SMO) is used to generate publicity through social media platforms and online communities.
Why is this important?
Social Media platforms are quickly becoming the number one place to advertise, why? Simply because the communities already established on platforms such as Facebook, Twitter & YouTube enable a business to interact directly with an established audience. SMO primarily focuses on driving traffic to your website through online communities, with an added benefit of improved search engine rankings if the campaign is done correctly.
Why is this important?
Social Media platforms are quickly becoming the number one place to advertise, why? Simply because the communities already established on platforms such as Facebook, Twitter & YouTube enable a business to interact directly with an established audience. SMO primarily focuses on driving traffic to your website through online communities, with an added benefit of improved search engine rankings if the campaign is done correctly.