Measurement of Adwords, E-mail and Banner Campaigns
Posted: Tue May 18, 2010 12:00 pm
Measurement of Adwords, E-mail and Banner Campaigns
Google Analytics allows you to measure the effectiveness of your campaigns. Whether it is a Google AdWords, e-mail or banner campaign, Google Analytics has a number of ways to analyse their impact.
This allows you to measure:
* The impact of the various campaigns - against each other and in relation to different types of visitors.
* Which campaigns work best - compared with key goals.
* The behaviour of the "campaign visitors" in relation to other visitors (do they buy more, do they look at more pages, or spend more time on the website?)
* What does it cost to acquire new members or customers through a campaign?
* And more…
With this information, it is much easier to focus on the optimisation of your website - and to document the impact.
Google Analytics allows you to measure the effectiveness of your campaigns. Whether it is a Google AdWords, e-mail or banner campaign, Google Analytics has a number of ways to analyse their impact.
This allows you to measure:
* The impact of the various campaigns - against each other and in relation to different types of visitors.
* Which campaigns work best - compared with key goals.
* The behaviour of the "campaign visitors" in relation to other visitors (do they buy more, do they look at more pages, or spend more time on the website?)
* What does it cost to acquire new members or customers through a campaign?
* And more…
With this information, it is much easier to focus on the optimisation of your website - and to document the impact.