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Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.

Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Truste. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.

Hello Dear,
Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense.
Improving a website conversion rate can be relatively simple. Here are 10 techniques for doing just that:-
1.Accessibility
2.Browsers
3.Be Bold!
4.Usability
5.Be Clear, Open and Honest
6.Don't Waste Time
7.Help The User Trust You
8.Have a Clear Returns Policy
9.Keep the User Informed
10.Offer Different Payment Options

Thanks.