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What Is Mass Marketing?

Posted: Fri Aug 27, 2010 2:37 pm
by elison00
hello
Mass marketing is the maximum exposure of product advertising to consumers. It's the opposite of niche marketing where the idea is to advertise and market products to specific target markets. A target market is a segment of consumers identified through research to be the most likely to buy a particular product. In mass marketing, products that many people want or need such as soda, toothpaste, bread and household cleaners are advertised to a large audience.
thanks

Re: What Is Mass Marketing?

Posted: Thu Sep 02, 2010 12:54 pm
by durvin
I like the free service idea - although you may get more takers then you can handle. But, if you promote your free service (via traditional print and online media) you may be able to drum up business.
You can also partner with your local media players (print, TV, online) and work a story around your free services. If you give these media organziation something to report - they may promote you for free - use press releases or contact their managing editors and pitch your plan. If you write up a compelling enough story then offer your services - the media would love to promote you and help you drum up business.

Re: What Is Mass Marketing?

Posted: Thu Sep 02, 2010 2:13 pm
by alvinsmith
Mass marketing is the method of advertisement the product through the media channel and broadcast technology. Mass media is crucial in successfully reaching large consumer audiences.through mass marketing strategy,brand managers create a wide appeal for their products to match the wide scope of their audience.

Re: What Is Mass Marketing?

Posted: Thu Sep 02, 2010 2:30 pm
by Flock
Hello

Mass marketing presents sales promotion materials to an unspecific general public, and was used in the mass production and large quantity sale marketing environment in the past. Mass Marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing product to a wide audience. Mass communication is crucial in successfully reaching large consumer audiences. The origin of mass marketing is the latter part of the 20th century when new technologies such as television and radio became immensely popular in society. For the first time, advertisers were able to reach wide audiences of people with each advertising message. Products that most people needed or wanted could be advertised to that large general market through the medium of broadcasting. Advertising is always done through specific communication channels to reach consumers; broadcast technology is the channel used by mass marketing. Brand recognition occurs when consumers recognize a product through its packaging, name and promoted benefits. Through repeated product advertising, advertisers hope consumers will continue to purchase the item.

Have a good day !

Re: What Is Mass Marketing?

Posted: Fri Sep 03, 2010 12:08 pm
by janson
# Mass Marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. ...


# Mass marketing presents sales promotion materials to an unspecific general public, and was used in the mass production and large quantity sale marketing environment in the past. ...

Re: What Is Mass Marketing?

Posted: Fri Sep 03, 2010 3:01 pm
by adamdayeian
Hi

Mass Marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. ...

Thanks